Solutions for the Drinks Business

Long-term thinking, discipline, and perspective for teams navigating growth, transition, and uncertainty.

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What we do

JRW Co. works with founders, leadership teams, and investors to diagnose where a brand truly stands and what needs to happen next. We specialize in moments of transition: market entry, stalled growth, portfolio confusion, and strategic reset.

  • Market readiness and U.S. launch assessment. Distributor evaluation and route-to-market strategy. We help brands build a commercial foundation that works before they scale.

  • Brand credibility, positioning, and narrative clarity. Portfolio architecture and innovation guidance. We cut through noise to find what makes a brand genuinely special and help teams communicate it.

  • Ongoing advisory or fractional leadership support for brands at inflection points. Hands-on guidance from someone who has sat in the room with founders, operators, and investors across every stage of growth.

  • Pitch deck build and review, investor one-pagers, financial model development, capital strategy and raise structure, and investor targeting and sequencing. We help founders get their full investor stack in order and approach the right people in the right order.

Who we are

Josh Wortman brings over 16 years of industry expertise spanning production, distribution, commercial strategy, category education, and venture. He spent the last nine years as Portfolio Director at Distill Ventures, working with some of the most innovative brands in the industry, including Starward, Stauning, Westward, Mr Black, and Kanosuke.

JRW Co. was built on the belief that good strategy starts with knowing what you actually have. Too many brands chase growth without understanding where they stand. We start there.

Let’s talk

If you're working through a transition, planning a launch, or just trying to figure out the next right move, reach out. No pitch deck required.